We are looking for an experienced, scrappy, results-driven marketing professional who has a unique ability to coordinate a program, test and learn at a rigorous pace and is honestly delighted by data. The ideal candidate is a full stack marketer who is looking to build funnels from the ground up, can easily switch gears between goal setting, executing, and driving cross-functional buy-in. This is a perfect opportunity for a talented marketer looking to build a team and make a mark at a rapidly growing company.
What you will do:
Drive Marketing strategic roadmap that allows Paytouch to scale and drive efficiency throughout the funnel
Partner with Sales to develop roadmaps for emerging funnels
Build or partner to create effective Marketing tactics to improve top of funnel demand and middle of the funnel conversion in all emerging funnels
Partner closely with Sales to MQL to Opportunity conversion via training and enablement programs
Create reports that track the efficacy of test across the funnel, and establish goals that help accelerate their effectiveness
Build from the ground up new marketing levers and rapidly operationalize top performers into evergreen programs
Own funnel acceleration tactics that impact all channels (not limited to marketing)
What does it take?
Experience in a startup or high growth environment preferred.
Experience with a broad array of Marketing channels, including, but not limited to, SEM and Paid Social, CRO, Email Marketing, Content Marketing, and more.
Experience with Salesforce and business intelligence tools like Looker and Tableau
Expertise in Marketing Automation Platforms such as Hubspot and Marketo
Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success
Can build MVP initiatives with little to not technical debt
Track record of building strong partnerships across the organization
Management experience is a plus.
POS Industry Experience is a plus.